Why deny yourself completely?
Now if it something like fags then yes, you should deny yourself, but chocolate won't kill you (though I bet there is at least one very stupid death caused by chocolate, maybe someone was reaching for a bar and slipped and hit their head on summat).
If you don't treat yourself from time to time you are much more likely to snap and eat a ridiculous amount and end up crying in your chocolate stained pants
On the giving things up front I am happy to say that I am 2.5 weeks into no smoking and finding it so much easier than I thought. Yes ok I didn't smoke that many (unless I went out with friends) but I was scared it would be horrific like it was before. This time I stopped because
I wanted to so hopefully I won't ever go back to it.
Yes I miss having a fag and I always will do, but it could be worse, I could be trying to quit crack.